Free Excel Digital Marketing Dashboard – Track KPIs and Performance Metrics Easily

Monitor Your Digital Marketing Performance in One Excel Dashboard

Do you need to track your marketing KPIs, goals, and results all in one place?
The Free Excel Digital Marketing Dashboard is a powerful and customizable spreadsheet designed to help you analyze your marketing performance across multiple channels — from social media to SEO, newsletters, and Google Analytics.

This free and open Excel template allows you to assign monthly targets, record actual results, and instantly compare performance vs. objectives to identify what’s working and where to improve.

What You Can Do with This Digital Marketing Dashboard

📊 Set monthly goals and track progress across all major marketing platforms
💡 Compare actual data vs. objectives automatically
📈 Analyze key metrics and identify trends
⚙️ Customize KPIs according to your strategy or campaigns

The dashboard gives you a complete overview of your marketing activity — whether you’re managing social media, SEO, paid ads, or content strategy.

Included Digital Marketing KPIs

The Excel example comes preloaded with the most relevant digital marketing indicators, grouped by channel:

📱 Social Media

Facebook

• Followers

• Publications

Twitter

• Followers

• Publications

Instagram

• Followers

• Publications

LinkedIn

• Leads

• Publications

 

🎥 YouTube

• Views

• Subscribers

• Likes

• Dislikes

• Shares

• Comments

 

📧 Email & Newsletters

• Registered users

• Campaigns sent

• % Emails opened

• % Emails clicked

 

📝 Blog

• Publications

• Comments

 

🔍 SEO

• Impressions

• Clicks

• Indexed sites

• URLs sent

• URLs indexed

 

📊 Google Analytics

• Users

• Sessions

• Pages per session

• Source/medium & channels

• Pageviews and unique pageviews

• Average time on page

• Bounce rate

Traffic Sources (segmented by channel):

• Organic

• SEM

• Direct

• LinkedIn

• Facebook

• Twitter

• YouTube

 

💰 Sales

• Total revenues

This structure provides a 360º view of your digital ecosystem, helping you evaluate performance by source, channel, and objective.

Why Use This Excel Template

✅ 100% Free and fully editable
✅ Covers all major marketing KPIs
✅ Helps set and compare monthly goals
✅ Ideal for marketing managers, freelancers, and digital agencies
✅ Easy to customize, update, and expand
✅ Compatible with Google Analytics, SEO, and social media data exports

Download the Free Excel Digital Marketing Dashboard

Gain full control over your digital marketing performance.
Download the Free Excel Dashboard for Digital Marketing, define your goals, and make data-driven decisions that grow your brand.

👉 Get it now

 

Download this Template here

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