Monitor Your Digital Marketing Performance in One Excel Dashboard
Do you need to track your marketing KPIs, goals, and results all in one place?
The Free Excel Digital Marketing Dashboard is a powerful and customizable spreadsheet designed to help you analyze your marketing performance across multiple channels — from social media to SEO, newsletters, and Google Analytics.
This free and open Excel template allows you to assign monthly targets, record actual results, and instantly compare performance vs. objectives to identify what’s working and where to improve.
What You Can Do with This Digital Marketing Dashboard
📊 Set monthly goals and track progress across all major marketing platforms
💡 Compare actual data vs. objectives automatically
📈 Analyze key metrics and identify trends
⚙️ Customize KPIs according to your strategy or campaigns
The dashboard gives you a complete overview of your marketing activity — whether you’re managing social media, SEO, paid ads, or content strategy.
Included Digital Marketing KPIs
The Excel example comes preloaded with the most relevant digital marketing indicators, grouped by channel:
📱 Social Media
-
Followers
-
Publications
-
Followers
-
Publications
-
Followers
-
Publications
-
Leads
-
Publications
🎥 YouTube
-
Views
-
Subscribers
-
Likes
-
Dislikes
-
Shares
-
Comments
📧 Email & Newsletters
-
Registered users
-
Campaigns sent
-
% Emails opened
-
% Emails clicked
📝 Blog
-
Publications
-
Comments
🔍 SEO
-
Impressions
-
Clicks
-
Indexed sites
-
URLs sent
-
URLs indexed
📊 Google Analytics
-
Users
-
Sessions
-
Pages per session
-
Source/medium & channels
-
Pageviews and unique pageviews
-
Average time on page
-
Bounce rate
Traffic Sources (segmented by channel):
-
Organic
-
SEM
-
Direct
-
LinkedIn
-
Facebook
-
Twitter
-
YouTube
💰 Sales
-
Total revenues
This structure provides a 360º view of your digital ecosystem, helping you evaluate performance by source, channel, and objective.
Why Use This Excel Template
✅ 100% Free and fully editable
✅ Covers all major marketing KPIs
✅ Helps set and compare monthly goals
✅ Ideal for marketing managers, freelancers, and digital agencies
✅ Easy to customize, update, and expand
✅ Compatible with Google Analytics, SEO, and social media data exports
Download the Free Excel Digital Marketing Dashboard
Gain full control over your digital marketing performance.
Download the Free Excel Dashboard for Digital Marketing, define your goals, and make data-driven decisions that grow your brand.
👉 Get it now
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