Free Excel Digital Marketing Dashboard.
Excel template for the control of key indicators related to Digital Marketing.
Assignment of monthly objectives, record of actual values of the indicators and comparison of real data versus objectives.
The template is free and open so you can modify it according to your needs.
The example shows the following KPIs or Metrics:
Facebook – No. Followers
Facebook – No. Publications
Twitter – No. Followers
Twitter – No. Publications
Instagram – No. Followers
Instagram – No. Publications
Linkedin – No. Leads
Linkedin – No. Publications
Youtube – Views
Youtube – Subscribers
Youtube – Likes
Youtube – Dislikes
Youtube – Shares
Youtube – Comments
Newsletters – Registered users
Newsletters – Campaigns
Newsletters – % Open emails
Newsletters – % Emails clicked
Blog – No. Publications
Blog – Comments
SEO – Impressions
SEO – Clicks
SEO – Site index
SEO – URL sent
SEO – URL index
Google Analytics – Users
Google Analytics – Sessions
Google Analytics – Pages per session
Google Analytics – Source/medium and channels
Google Analytics – Pageviews, unique pageviews
Google Analytics – Average time on page
Google Analytics – Bounce rate
Google Analytics traffic sources – Organic
Google Analytics traffic sources – SEM
Google Analytics traffic sources – Direct
Google Analytics traffic sources – Linkedin
Google Analytics traffic sources – Facebook
Google Analytics traffic sources – Twitter
Google Analytics traffic sources – Youtube
Sales – Revenues
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